PARS Real / Guide
Video marketing for contractors: a simple plan
A weekly routine that turns your job-site photos into videos that bring in referrals and new clients.
Most contractors get work from referrals, and referrals today start with a quick look at your website or Instagram. Short videos of real projects are what make that look convincing. You do not need a videographer or editing skills; you need a simple routine.
The weekly routine
- On site: take progress photos from fixed spots on every job (see how to make a progress video).
- Once a week: turn one job's photos into a 15 to 30 second video.
- Post it on one or two platforms where your clients are, and send it to that client.
- At closeout: make a longer project video and a before-and-after for your website.
What to post
| Video | Why it works |
|---|---|
| Weekly progress | Shows you are busy and organized; keeps current clients informed. |
| Before and after | The clearest proof of quality, easy to understand in seconds. |
| Milestone | Slab pour, topping out, roof on: moments people like to share. |
| Project closeout | Your portfolio piece for the website, bids and award entries. |
| Team and safety | Builds trust with owners and helps with hiring. |
Where to post
- Instagram and Facebook: homeowners, remodels, small commercial.
- LinkedIn: developers, property managers, architects and commercial owners.
- Your website: one page per project with the video, a short description and the location (city only).
- Google Business Profile: photos and videos help local searches.
Keep it professional
- Your logo on every video and a consistent look across posts.
- Licensed music only.
- Owner permission before posting, and no addresses, faces or plates without consent.
- Write one plain sentence with each post: what, where (city), and what was hard about it.
Turn the photos into a video in secondsPARS Real picks the best job-site shots, adds your logo and licensed music, and makes a finished video with one of five templates: Cinematic, Energetic, Progress, Before & After or Celebration. Made on your iPhone or iPad; your photos never leave the device. 3 videos free.
See PARS Real →